Hosted by Jeff Loquist, Senior Director of Optimization
As Senior Director of Optimization, Jeff works directly with clients, and also manages and mentors SiteTuners’ internal Optimization and Traffic Acquisition Teams, helping our Directors of Optimization and Paid Media team in developing strategy and optimization techniques for clients.
Jeff is a conversion rate optimization expert, entrepreneur, speaker, and seasoned veteran of the digital space, with more than 18 years of experience in all aspects of online marketing. With a strong background in e-commerce, paid media, SEO, and social media, he is able to develop and optimize the complete user journey, turning users into customers, and ultimately advocates for brands.
Jeff joined SiteTuners in 2018, when Sitetuners acquired his paid media company, Rougarou Studios, which he started after transitioning from a decade with BBQGuys.com as the Director of Marketing, where his duties included management of the Conversion, Content, and Traffic Acquisition teams, overseeing the Pay-Per-Click, Search Engine Optimization, Email, and Social strategies and discovering new avenues for driving revenue to the e-commerce websites.
Bringing a strong leadership background and a passion for digital marketing, Jeff is an advocate for his customer’s customers, and looks to bring innovative ideas and techniques to help improve their experience, and through this, his customer’s bottom line.
Contender Shane Roberson, Director of Optimization
Shane helps online businesses increase revenue by optimizing conversions through Conversion Rate Optimization (CRO), without the need to increase inbound spend.
He collaborates with companies to drive online conversions for e-commerce or lead-gen sites, utilizing behavioral psychology, UX, and a deep understanding of customers to increase revenue. As a result, most companies experience a significant boost of around 30% in revenue within the first 6-12 months!
Increasing your conversion rate is the gift that keeps on giving. As inbound marketing costs continue to rise while the tracking is regularly getting challenged with more laws and restrictions, we take full advantage of your current inbound traffic and maximize the return on your investment.
Contender Alejandro De Mosteyrin, Director of Optimization
By combining strong interpersonal skills with solid business experience, Alejandro has discovered his ability to gain agreement with clients on implementing effective conversion strategies. This proficiency has empowered him to make a significant impact on the organizations he has collaborated with.
Personally, there is nothing more gratifying to him than assisting others in achieving success. He firmly believes that success begets success, and his personal growth is intrinsically linked to his commitment to giving back.