Rich media including video can often have a dramatic effect on conversions.
But as they say, “the devil is in the details”. Our video content partner Innovate Media has recently completed a test of a sophisticated “1-2 Punch” approach to increasing conversion.
They combined a short walk-on video spokesperson who instructed visitors to also view a more-detailed embedded video on the page.
The combination produced a double digit increase in conversion for RVSearch.com.