Conversion Rate Optimization

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a picture highlighting th 6 most common conversion killer on membership websites

6 Common Website Conversion Problems On this Client’s Membership Site

Conversion Design / By

A recent website review revealed six conversion killers on a professional-looking membership site. Their confusing headline required multiple readings to understand what they did, the user journey forced decision loops after users had already chosen an action, a hero image dominated 50% of the homepage while adding zero value, mixed blue and green clickable elements confused users about what to click, and their “simple” contact form demanded excessive information. Our fixes: clear messaging, dedicated user paths, proper visual hierarchy, consistent action colors, and reduced form friction.

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personilzation on ecommerce websites can make or break your conversions. The biggest mistakes we see being made is by companies being too creepy

E-commerce Personalization Without Being Creepy

Conversion Design / By

Most e-commerce sites get personalization wrong. They either go overboard with complex systems that feel creepy, or avoid it completely because they think it’s too complicated.
After working with over 2,100 clients and generating over $1 billion in revenue, we’ve learned that effective personalization isn’t about being sophisticated—it’s about being helpful.
This guide reveals the simple personalization tactics that actually drive conversions, from treating new versus returning visitors differently to location-based messaging that feels natural. You’ll discover why the least complicated approaches often deliver the biggest results.

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