Rich media including video can often have a dramatic effect on conversions.
But as they say, “the devil is in the details”. Our video content partner Innovate Media has recently completed a test of a sophisticated “1-2 Punch” approach to increasing conversion.
They combined a short walk-on video spokesperson who instructed visitors to also view a more-detailed embedded video on the page.
The combination produced a double digit increase in conversion for RVSearch.com.
Take your conversions to the next level.Learn how our experts at SiteTuners can help kickstart your conversion rate optimization process or get better results from your CRO efforts. Give us 30 minutes, and we’ll show you a roadmap to your digital growth! |
