Conversion Design

Optimizing a Lead Generation Website: Best Practices to Generate More Leads

In order to be successful in business-to-business (B2B) marketing, it is essential to have a lead generation website. A lead generation website is a website that is designed to capture leads from potential customers. The goal of a lead generation website is to convert visitors into leads, and then ultimately into customers. In this post, we discuss how to optimize a lead generation website for maximum effectiveness.

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Optimize Marketing for Mobile Traffic: App vs Mobile Website

The exponential growth of mobile users presents new challenges and opportunities for digital marketers. In this article, we discuss the importance of optimizing your website for mobile traffic. We also explore the pros and cons of mobile websites and apps to help you decide on which platform is best for meeting the needs of your mobile users.

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Landing Page Mistakes 7 Things You’re Doing Wrong on Your Landing Pages

Landing Page Mistakes: 7 Things You’re Doing Wrong on Your Landing Pages and How to Fix Them

Your website and landing pages have the important job of persuading online visitors that you’re someone they’d want to do business with. Avoid the most common landing page mistakes to ensure that your potential customers can easily accomplish their tasks and convert on your website.

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Designing Websites that Support the Conversion Decision Making Process

Compared to technology, the brain hasn’t evolved in about 50 thousand years. It’s still working the same way that it did back when humans huddled in caves, ensuring the survival of the species. Understanding the brain is key to understanding your online visitors’ behaviors, and to successfully supporting their conversion decision-making process once they’re on your website.

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