Conversion Design

Rules for Each Stage of the AIDA Model to Improve Your Website

Rules for Each Stage of the AIDA Model to Improve Your Website

The AIDA (Awareness, Interest, Desire, and Action) Model is a sales and marketing tool that has been used for many years as an acquisition funnel. Maximizing each stage is the key to achieve good website conversion rates since misalignments on the message throughout the conversion funnel lead to disconnections with the user intent.

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Optimizing a Lead Generation Website: Best Practices to Generate More Leads

Optimizing a Lead Generation Website: Best Practices to Generate More Leads

In order to be successful in business-to-business (B2B) marketing, it is essential to have a lead generation website. A lead generation website is a website that is designed to capture leads from potential customers. The goal of a lead generation website is to convert visitors into leads, and then ultimately into customers. In this post, we discuss how to optimize a lead generation website for maximum effectiveness.

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