The exponential growth of mobile users presents new challenges and opportunities for digital marketers. In this article, we discuss the importance of optimizing your website for mobile traffic. We also explore the pros and cons of mobile websites and apps to help you decide on which platform is best for meeting the needs of your mobile users.
Join SiteTuners President Marty Greif in a free webinar on website persuasion techniques to drive higher conversions. You will learn 7 techniques to make your digital marketing much more persuasive and actionable.
The AIDA (Awareness, Interest, Desire, and Action) Model is a sales and marketing tool that has been used for many years as an acquisition funnel. Maximizing each stage is the key to achieve good website conversion rates since misalignments on the message throughout the conversion funnel lead to disconnections with the user intent.