SEO and CRO are often seen as separate disciplines—one focused on getting traffic, the other on converting it. But in today’s digital landscape, the real power comes when they work together.
Join Marty Greif of SiteTuners and Jesse McFarland of The Spearpoint as they break down how SEO and CRO are converging and why businesses that don’t integrate them are leaving money on the table.
What You’ll Learn:
- Why high rankings don’t guarantee high conversions (and what to do about it)
- The biggest SEO & CRO mistakes that are killing your revenue
- How Google’s AI-driven search results are shifting the game
- Real-world examples of SEO & CRO strategies that drive measurable growth
Whether you’re focused on lead generation, eCommerce, or subscriptions, this session will give you actionable insights to optimize your site for both visibility and conversions.
Presented by Jesse McFarland and Martin Greif
Jesse has over 15 years of agency, product, and client-side marketing experience. Currently, he is an entrepreneur as a marketing consultant and started a digital marketing and SEO agency. SpearPoint Marketing LLC. He also has his own podcast, The Brand and Brews Marketing Podcast
Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide. If you would like Martin to speak at your event, schedule a call with him today.
