Mastering the Top of the Funnel
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All too often as marketers we focus solely on the bottom of the funnel. It’s all “Buy Now”, “Subscribe Now” or “Join Now”. Whatever happened to earning the right to ask for the order? In this session we will discuss how Top of the Funnel marketing can lead to long-term success. Ask yourself this question: “Do you give before you get?”. If you are not providing value to your visitor when they are in research mode, then you are not marketing to the Top of the Funnel. And worst of all, you are losing out on new customers.
Spend 45 minutes with us to learn how to market to the TOP of the Funnel.
Presented by Martin Greif, President, SiteTuners
Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide. If you would like Martin to speak at your event, schedule a call with him today.
Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He is a former board member for DocuVantage Corporation, the Association for Information and Image Management and ObjectWorld Corporation.
Martin is known for being a strong leader, excellent team builder and a man of his word. Colleagues and clients have called him “a straight shooter,” “tenacious and loyal,” and “easy to work with.” He has a knack for understanding people and developing long-lasting professional relationships. Martin brings passion, creativity, and a great sense of humor to every business challenge.