Alexander Svensson

If you’re new to web analytics, finding your way around can be quite intimidating. Even if you’re using a standard tool like Google Analytics, there’s so much you CAN do that it can be difficult to determine what you SHOULD do. Should you report on the pages with the most visits? What about the areas where a disproportionate number of people leave? Should bounce rate be your main consideration to find what’s broken, or should you focus on finding conversion points where conversions are not really happening? There’s a lot to think about, but you can make it easier on yourself by thinking through the initial setup and prioritizing a few critical reports first.