5 Practical Tips to Humanize User Experience

A website with great user experience is like a brick and mortar store with excellent customer service. A store has salespeople who try to identify what’s important to the customers, so they can offer the right…
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Let’s Debunk Split Testing Myths

Sometimes, technology changes faster than our operating knowledge about how the world works, or the terms we use to describe our environment. Take “long-distance” calls, for instance. When we first started using the…
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Avoid these 6 Mobile Mistakes

Mobile experiences are tough to get right, and even for seasoned pros, mistakes are very easy to make. If you fail to account that users might be in motion, you might think that your…
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