New(er) Low-Cost Website Testing Tools

Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively. Most digital marketers agree on the importance of…
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4 Ways to Optimize for Lifetime Customer Value

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that – that aspect of conversion is both important and well-covered….
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