The new year is just about here. In many ways, the online marketing community has never been stronger. Online marketing has made great strides in the democratization of tools – Google Content Experiments…
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Think back to the year Netscape launched in 1995, and popularized the internet. Try and remember what surfing the web was like back then – recall how no two sites worked the same…
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There are numerous benefits to testing in online marketing. However, testing isn’t everything. And it’s critical for marketers to remember what it is and what it isn’t. Testing is a way to validate…
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Tablets are, in many ways, a nightmare for a lot of retailers. Don’t get me wrong, smartphones ultimately made the expectations tougher for everyone. However, optimizing for a four-inch screen is ultimately very…
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Pay-per-click (PPC) experts Maria Perilli and Shane Ryans hit the nail on the head when they said that it’s futile to be driving traffic to your site all day if your landing page isn’t…
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Everyone has a visual opinion because 90% of the information coming to our brain is visual, and 50% of our brain hardware is designed to process visual information. So, everybody feels that they’re…
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People are hard-wired to be tribal. That’s not a knock on us – that ability to lock onto a community has served us pretty well. That predisposition is something marketers can tap into…
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