Like most marketers, you probably believe that the best way to persuade customers to take action is by creating offers that appeal to their logical side. But you may be shortchanging your business by doing so. People like to think they’re rational. The reality, however, is most of our decisions are made on a subconscious level, by the most primitive part of the brain. So, if you want to make intuitively compelling offers, you need to understand the irrational side of your customers. Join SiteTuners CEO Tim Ash in this 1-hour webinar to learn the power of framing, irrational anchors, and visual biases. Find out what motivates your primitive reptilian brain, and how to boost online conversion rates! Tim will talk about …
- the 3 brains, and which one is really in charge
- minimizing choice overload & focusing people on the desired offer
- maximizing perceived value by framing & bracketing
- practical applications for lead-generation landing pages
