Tim Ash was keynote speaker at the A/B Testing Summit, a free online conference held June 11-13, 2019.
In Why Selling to the Logical Brain Won’t Get Results, Tim shared insights from the latest in neuromarketing research that shows how designing web experiences logically may be causing you to leave a lot of money on the table. That’s because, despite how strongly they believe in the contrary, people don’t make “rational” decisions.
So how should you design your website and online experiences? Find out by watching Tim’s keynote presentation below:
Aside from Tim, there were more than 30 leaders in testing & optimization who shared their best-practices for building an optimization program to grow revenue.