In 2017, according to research by Kleiner Perkins, adults averaged 3.3 hours consuming digital media on a mobile phone, up from 3.1 hours the year before. Desktop and laptop usage has been below…
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Online marketers need to pay more attention to landing pages, as they’re an important tool in converting website visitors into qualified leads. Up your landing page optimization game. Join SiteTuners CEO Tim Ash…
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Most people do not read full pages online. They don’t compare all the options listed on a page. They don’t go through paragraphs of text to take in content. They don’t spend a…
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This post was originally published in February 2015 and has been updated to reflect the state of websites in 2018. In many ways, just getting more people to your e-commerce site already represents…
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6,000 and counting. That’s how many marketing tools are out there today. It’s hardly surprising that marketers like you and me are having a hard time choosing tools for our marketing automation stack….
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Marketing funnels are a great way to think about how your website structure fits the journey users take before they make a purchase. They help organize how marketers can think about the digital…
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This post was originally published in December 2013 and has been updated to reflect the interface of Google Analytics in 2018. Over 4 years ago, Google decided to hide something marketers hold dear:…
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Google Search Console or GSC – the rebranded tool still familiar to old souls in the marketing community as Google Webmaster Tools – is a pretty versatile piece of marketing software. While SEOs…
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Users have a “delayed conversation” with a web interface. That is, a company puts in every possible response to a question a user has or to an action he or she wants done ahead…
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Working on becoming a Certified Conversion Optimization Analyst? Join SiteTuners EVP Martin Greif in his conversion rate optimization masterclass at the WSI 2018 Global Convention Advanced Training Day on June 14, 2018 in…
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