Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing Pages
Halloween is right around the corner, and we’re sure to […]
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4 Tips for Effective A/B Testing
A/B Testing is a learning process.Kyle Rush, Head of Optimization
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A/B Split Testing Crash Course
A/B split testing is the most basic landing page optimization
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Limitations of Personas in Landing Page Testing
One of the tools commonly used in usability testing and
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Variations on a Theme: Making Measurable Website Changes
Conversion tuning is the process of improving conversion rates by
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Data Collection in Multivariate Testing
There are two main design approaches used in multivariate testing:
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Multivariate Testing: Parametric Data Analysis
The purpose of multivariate testing is to simultaneously gather information
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Multivariate Test Construction
There are two primary types of multivariate test designs: unconstrained
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Conversion Emergency? Triage Your Testing Efforts
Landing page testing can be likened to hospital emergency room
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Fixing Your Site, Step 3: Determining What to Test
You’ve looked at your site analytics and success metrics, and
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