Navigate the dynamic digital landscape with our insightful blog post on the evolving metrics of user engagement. Explore the transformative shift from Universal Analytics to Google Analytics 4 (GA4), delving into nuanced engagement metrics and gaining a deeper understanding of user behavior in the modern online ecosystem.
Google Analytics Evolution: UA Bounce Rate vs. GA4 Engagement Read More »
Do you know exactly what your website visitors do on each page? Where their mouse hovers, what catches their eye, and where they click? Here, heatmaps for better conversions are your insight into these user interactions.
The Power of Heatmaps for Better Conversions Read More »
GA Universal will stop processing data on July 1. Here’s the least marketers need to know before the Google Analytics Universal end of life.
What Marketers Need to Do Before the Google Universal Analytics End of Life Read More »
Measurement tools will be your best ally to get better results for your Conversion Rate Optimization! In this post, we teach how to use them.
Use Measurement Tools for a Better Conversion Rate Optimization Read More »
Excerpt: If you’re running a website, you need to know how it’s performing in terms of generating leads, customers and sales. This is where website funnel analysis comes in. By understanding your website’s funnel, you can identify areas that need improvement and make the necessary changes to help boost conversions.
Website Funnel Analysis: How To Find Your Website’s Leads, Customers & Sales Read More »
For a lot of marketers, the turn of the year means prioritizing plans for the next months. For those who rely heavily on Google’s tools, there are always things to learn, but some of them are more pressing than others. Starting to get familiar with Google Analytics 4, exporting a pre and post-COVID Google Search Console data, and learning to optimize Core Web Vitals for Google search are 3 of the things digital marketers should consider prioritizing at the start of 2021.
Learning Google Analytics 4 and Other Google-related Tasks for 2021 Read More »
If you have white papers, case studies, and other downloadable content, understanding how much traction you get from those collaterals is one of the key things you need to do as an online marketer. With some configuration, you can track PDF downloads using Google Tag Manager and Google Analytics. This will allow you to get critical download data without manually adding scripts to each of your PDF links.
How to Track PDF Downloads Using Google Tag Manager and Google Analytics Read More »
Identifying user intent is critical in creating a great website user experience. You need to understand where to look for that information.
User Intent Data: 4 Sources to Identify What Your Visitors Are Trying to Do Read More »
If you’re new to web analytics, finding your way around can be quite intimidating. Even if you’re using a standard tool like Google Analytics, there’s so much you CAN do that it can be difficult to determine what you SHOULD do. Should you report on the pages with the most visits? What about the areas where a disproportionate number of people leave? Should bounce rate be your main consideration to find what’s broken, or should you focus on finding conversion points where conversions are not really happening? There’s a lot to think about, but you can make it easier on yourself by thinking through the initial setup and prioritizing a few critical reports first.
Essential Google Analytics Features: The Setup and Reports Online Marketers Need Read More »
[Editor’s note: This post was originally published in December 2013
