Jeff Loquist

Jeff Loquist is the Vice President at SiteTuners, where he leads conversion optimization strategy and helps organizations improve the performance of their digital experiences. With more than 18 years of experience in e-commerce, paid media, SEO, and CRO, Jeff works with companies to identify friction, improve clarity, and turn more website visitors into customers.

graphic titled “Split Testing Basics in a (Pretty Big) Nutshell,” showing a side-by-side A/B test layout on a browser interface with charts, search, and question icons representing website experimentation and optimization.

Split Testing Basics in a (Pretty Big) Nutshell

Summary: Dive into the dynamic world of split testing, an

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A:B Testing vs Split Testing

A/B Testing vs Split Testing: Unveiling the Best Method for Your Digital Success

Testing the CRO process with either a/b testing or split testing is your reliable ally. Are you ready to transform your website into a conversion powerhouse? By conducting systematic and strategic tests, you can fine-tune various website elements and enhance user experience, leading to higher conversion rates.

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Website Funnel Analysis: How To Find Your Website's Leads, Customers & Sales

Website Funnel Analysis: How To Find Your Website’s Leads, Customers & Sales

Excerpt: If you’re running a website, you need to know how it’s performing in terms of generating leads, customers and sales. This is where website funnel analysis comes in. By understanding your website’s funnel, you can identify areas that need improvement and make the necessary changes to help boost conversions.

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