How to Build a Data-Driven Culture for Business Growth
Summary: A data-driven culture is more than a buzzword—it’s a […]
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Augmented Reality in E-commerce: Revolutionizing Online Shopping and CRO
Discover how Augmented Reality (AR) is revolutionizing e-commerce in our latest blog. Dive into the impact of 3D AR technologies on online shopping, from enhancing customer engagement to transforming the retail industry. Learn about the challenges, opportunities, and future potential of AR in digital commerce.
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CRO Audits: An 11 Step-by-Step Guide to Perform an Effective CRO Audit
CRO Audit Definition – A Conversion Rate Optimization (CRO) audit is an in-depth evaluation of your website and its marketing channels.
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The Role of Social Proof in CRO
Summary: In digital marketing, conversion rate optimization (CRO) is crucial
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What Marketers Need to Do Before the Google Universal Analytics End of Life
GA Universal will stop processing data on July 1. Here’s the least marketers need to know before the Google Analytics Universal end of life.
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Using ChatGPT to Improve Your Online Marketing Processes
AI-powered chatbots like ChatGPT can help with your online marketing efforts, but only if you know their strengths and weaknesses.
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How to Calculate Customer Lifetime Value (CLV) to Improve Your Bottom Line
Loyal customers are worth more than single transactions. Learn how to calculate customer lifetime value and maximize your earning potential.
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Page Experience and Core Web Vitals: A Quick Guide for CRO and SEO
Google can’t see many of the typical things that marketers use to gauge website usability. That said, the search engine still wants to reward good user experience with better rankings. To do that, Google is rolling out proxy measurements in the form of Core Web Vitals in May.
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Learning Google Analytics 4 and Other Google-related Tasks for 2021
For a lot of marketers, the turn of the year means prioritizing plans for the next months. For those who rely heavily on Google’s tools, there are always things to learn, but some of them are more pressing than others. Starting to get familiar with Google Analytics 4, exporting a pre and post-COVID Google Search Console data, and learning to optimize Core Web Vitals for Google search are 3 of the things digital marketers should consider prioritizing at the start of 2021.
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How to Track PDF Downloads Using Google Tag Manager and Google Analytics
If you have white papers, case studies, and other downloadable content, understanding how much traction you get from those collaterals is one of the key things you need to do as an online marketer. With some configuration, you can track PDF downloads using Google Tag Manager and Google Analytics. This will allow you to get critical download data without manually adding scripts to each of your PDF links.
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