In many ways, just getting more people to your eCommerce site already represents some small wins – just getting more visitors over time means your SEO program is chugging along, your referrals are holding steady, and your content is delivering on the acquisitions front.
Marketers consistently rate e-mail as the most effective online marketing tactic. The problem with it being the tactic of choice for most marketers is that it means that you have to compete with all the noise in your audience’s inbox.
If you’re looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help.
Running out of ideas to increase conversions? Google Analytics (GA) is your friend. But you have to know where to look. Using the standard “out of the box” configuration of GA will give you some great insights, but taking the time to do a little customization can unlock more data, more reports, and more ideas for optimization.
The easiest way to get visitors’ attention is to use the element of surprise. The human brain actively scans for changes in the environment, so anything unexpected instantly piques their interest.
There are delightful surprises, but there are also unwanted and annoying ones. And if you’re operating an e-commerce site, you better make sure you’re only giving potential customers the former and none of the latter.
Online, conversion is the Holy Grail.
Companies spend billions of dollars optimizing their digital experience for some sort of conversion event to occur on-site – may it be a purchase, a click to another page, or increased engagement.
Web analytics is a strange hybrid of a field – it used to sit with IT in the early days, back when tracking “hits” for success was a thing. (for our younger audience – a ‘hit’ is an individual element load, so one page view for a page with dozens of elements can be 70 hits. It was a very sad time in web analytics)