Refine Your Google Analytics Use for Huge CRO Wins

We’re pretty big on not using out-of-the-box Google Analytics. It’s a pretty good tool, but only if you care enough to use Advanced Segments, eCommerce groupings, on-site search tracking, and a range of other things. Default GA…
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5 Surprises Online Shoppers Love to Hate

The easiest way to get visitors’ attention is to use the element of surprise. The human brain actively scans for changes in the environment, so anything unexpected instantly piques their interest. There are…
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