Limitations of Personas in Landing Page Testing
One of the tools commonly used in usability testing and […]
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4 Elements that Work Better than Rotating Banners
Thought experiment: what if, when you tell management that rotating
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Variations on a Theme: Making Measurable Website Changes
Conversion tuning is the process of improving conversion rates by
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Building the Buying Experience: Walk in the User’s Shoes
SiteTuners CEO Tim Ash’s session “Anatomy of a Purchase: Mistakes
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Paralyzing Your Visitors With Too Many Choices
We often hear that choice is good. Many extol the
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You Can’t Control Everything: External Conversion Factors
My company has been in the market to purchase a
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Follow the F Pattern and Make Your Visitors Pay Attention
One of the big surprises marketers faced when the first
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Data Collection in Multivariate Testing
There are two main design approaches used in multivariate testing:
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How Obvious Is Your Call to Action?
“What am I supposed to do now?” That’s the last
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Tuning Multiple-Page Conversion Flows
Much of the attention in website conversion optimization is on
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