Follow the F Pattern and Make Your Visitors Pay Attention
One of the big surprises marketers faced when the first […]
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Data Collection in Multivariate Testing
There are two main design approaches used in multivariate testing:
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How Obvious Is Your Call to Action?
“What am I supposed to do now?” That’s the last
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Tuning Multiple-Page Conversion Flows
Much of the attention in website conversion optimization is on
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Multivariate Testing: Parametric Data Analysis
The purpose of multivariate testing is to simultaneously gather information
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What Do Your Visitors Want to Do?
Digital marketers are consumers and end-users, too. Why then is
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Multivariate Test Construction
There are two primary types of multivariate test designs: unconstrained
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Conversion Emergency? Triage Your Testing Efforts
Landing page testing can be likened to hospital emergency room
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Valuing Conversions: How You Count Matters
What exactly are you trying to optimize? This might seem
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Which Brain Is Your Website Selling To?
Most people would like to believe that they make decisions
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