Cardinal Path is a long-time partner with SiteTuners working with […]
FREE Webinar: Five Personalization & Testing Strategies to Upgrade Your Customer Service Read More »
Guest Post by Jake Rheude, Director of Marketing for Red
Dynamic Pricing And The Art Of Getting The Right Price Every Time Read More »
There’s this belief in the online marketing world that web
Personalization 101: The Least Online Marketers Need to Know Read More »
The customer journey doesn’t end when the visitor clicks “Submit Order”. Remember, it costs a lot less to keep existing customers than to acquire new ones. If you stop paying attention when the customer completes the purchase, you miss out on the chance to turn them into loyal customers. Here are some tips on optimizing the post-purchase experience, so you can get the most out of a conversion.
5 Tips to Improve the Post-Purchase Experience of Your Online Customers Read More »
Personalized. Customizable. Dynamically-served.Those things have come to develop strange relationships
How Dynamic Should Your Web Site Be? Read More »
Any online marketer’s goal is for the web site visitor
There’s a reason showing social proof is not a novel
Social e-Commerce: Unlocking the Power of Social Media for Conversions Read More »
Technology is your friend.That’s what marketers say after they employ
Avoid 3 Common Technology Traps and Boost Conversions Read More »
In many ways, just getting more people to your e-commerce website already represents some small wins. Just getting more visitors over time means your SEO program is chugging along, your referrals are holding steady, and your content is delivering on the acquisitions front. Because just getting the right number, and the right type, of visitors is already a challenge, you need to present customers with what they set out to find,
present them with related products that complement those primary items, maximize how they use your cart. Here are a few ideas that can help you do these and increase your site’s average order value in the process.
4 Ways to Get Customers to Add More to their Shopping Carts Read More »
Online, conversion is the Holy Grail.Companies spend billions of dollars
Relationship and Intent: Actionable Tips to Get You Started on Personalization Read More »
