Why Split Tests Aren’t Enough: Meet the Tests You Should Be Running
Robyn Benensohn2017-11-25T17:44:39+00:00Online marketing has a range of tests. The one that gets a lot of play and media attention is
The Brick and Click Manifesto: Making the Most Out of Combined Offline and Online Businesses
Marty Greif2017-11-25T19:13:19+00:00Purely online businesses have enough differences from strictly brick and mortar presences that a lot of people often forget
How Complete Is Your Online Marketing Technology Stack?
Marty Greif2017-11-25T20:13:31+00:00All businesses with an online presence have their priorities. But as companies mature, the technology needs trend toward the
Nudge Your E-commerce Customers to Purchase with these Tips
Marty Greif2017-11-26T15:20:38+00:00It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.
Why Your General Conversion Rate Is Wrong
Alexander Svensson2017-11-26T17:08:03+00:00What is the site’s conversion rate? Many marketers start with that question, because it SEEMS to be a question
Why You Need to Mix Quantitative and Qualitative to Get Reliable Data
Alexander Svensson2017-12-06T07:10:39+00:00On its own, web analytics software is just a window to the past. A testing tool, on the other