Online marketing has a range of tests. The one that gets a lot of play and media attention is split tests, and with good reason – it’s a reasonably versatile, low-cost test, and…
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Purely online businesses have enough differences from strictly brick and mortar presences that a lot of people often forget about the potential synergy. That’s a shame, because for those who actually have both, there’s a…
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All businesses with an online presence have their priorities. But as companies mature, the technology needs trend toward the following things: Deploy page edits and changes to the site quickly, without needing to…
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It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later. And that’s okay. But that doesn’t mean that you shouldn’t be taking measures to…
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What is the site’s conversion rate? Many marketers start with that question, because it SEEMS to be a question that asks about the business directly. The problem with the question is that there’s…
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On its own, web analytics software is just a window to the past. A testing tool, on the other hand, does not track things downstream like customer lifetime value (CLTV). Quantitative tools will…
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