Why Split Tests Aren’t Enough: Meet the Tests You Should Be Running
Robyn Benensohn2017-11-25T17:44:39+00:00
Online marketing has a range of tests.
The one that gets a lot of play and media attention is split… Read more
The Brick and Click Manifesto: Making the Most Out of Combined Offline and Online Businesses
Marty Greif2017-11-25T19:13:19+00:00
Purely online businesses have enough differences from strictly brick and mortar presences that a lot of people often forget about… Read more
How Complete Is Your Online Marketing Technology Stack?
Marty Greif2017-11-25T20:13:31+00:00
All businesses with an online presence have their priorities. But as companies mature, the technology needs trend toward the following… Read more
Nudge Your E-commerce Customers to Purchase with these Tips
Marty Greif2017-11-26T15:20:38+00:00
It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.
And… Read more
Why Your General Conversion Rate Is Wrong
Alexander Svensson2017-11-26T17:08:03+00:00
What is the site’s conversion rate?
Many marketers start with that question, because it SEEMS to be a question that… Read more
Why You Need to Mix Quantitative and Qualitative to Get Reliable Data
Alexander Svensson2017-12-06T07:10:39+00:00
On its own, web analytics software is just a window to the past. A testing tool, on the other hand,… Read more