Split-testing may be intimidating initially. But after your first three months of testing pages, you’ll look back at the time you weren’t testing and note how it all feels so … primitive. It’s…
Read more »
People visit web pages because they have some sort of problem to solve. And to assess whether a page they land on is going to get their needs met, they instantaneously go through…
Read more »
There are at least 10 million sites tracked using Google Analytics. Recent estimates have put that number at around 30-50 million. That’s a ton of users. And while we love the tool and use…
Read more »
You have two sources for visitor intent: What you can guess from data that’s attached to their visit, like whether they’ve been referred by social media or a display campaign What the visitor tells…
Read more »
There are 3 types of errors in online marketing: Minor, accidental slips that users make (e.g. choosing an end date that is earlier than the start date) Major mental model mistakes users have…
Read more »
Most people have an operating theory of free will – we have particular tendencies, but for the most part, we make our own decisions based on rational options. Robert Cialdini, author of Influence: The…
Read more »
