Month: January 2016

4 Essential Usability Tips for 2016

4 usability tips 2016

For a lot of companies, January is a time to step back and plan for the year. If you’re in one of those companies, it’s a unique opportunity to course-correct.

It may be the one time you can finally grab a budget for that small survey tool you’ve always said the company needed; the one time you can fix HREFLang on the site because geography challenges are killing your conversion funnels; the one time you can make everyone pay attention to fixing on-site search. read more

Tracking Web Site Success Like it’s 2016 – the AIDA Framework

tracking website success 2016

In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of.

  • Hits – the number of times an element (like an image) gets loaded
  • Views – the number of times pages get loaded for a visitor
  • Visits – the number of sessions a site has with visitors

Hits are just bad. The number of times your image or script gets loaded has nothing to do with how successful your web site is. (Later, it earned the acronym HITS, which stands for “How Idiots Track Success.”) read more