We love web analytics. It tells us what‘s working and what isn’t. That said, Talia Wolf, Founder and CEO of Conversioner, notes that marketers have become too focused on tracking. Tracking where people are…
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Tools are nothing without a framework. In fact, tools can even be dangerous when you just have them. They can lull you into complacency, knowing you can always track key performance indicators; even…
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For a lot of companies, January is a time to step back and plan for the year. If you’re in one of those companies, it’s a unique opportunity to course-correct. It may be…
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Your readers are human beings. Human beings with emotions and limited attention. That’s what Barry Feldman, Content Marketing Consultant and owner of Feldman Creative likes to remind writers across different industries. In an episode of Landing…
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In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the…
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