Multivariate Testing: Parametric Data Analysis
The purpose of multivariate testing is to simultaneously gather information […]
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What Do Your Visitors Want to Do?
Digital marketers are consumers and end-users, too. Why then is
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Multivariate Test Construction
There are two primary types of multivariate test designs: unconstrained
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Conversion Emergency? Triage Your Testing Efforts
Landing page testing can be likened to hospital emergency room
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Valuing Conversions: How You Count Matters
What exactly are you trying to optimize? This might seem
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Which Brain Is Your Website Selling To?
Most people would like to believe that they make decisions
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Do Your Site Visitors Push Your Buttons?
Many a parent has angrily warned their children “Don’t push
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Fixing Your Site, Step 3: Determining What to Test
You’ve looked at your site analytics and success metrics, and
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The Purpose-Driven Website
What is the purpose of your landing page? This seems
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6 Web Design Trends That (I Hope) Will Disappear in 2013
The new year always signifies new beginnings – the opportunity
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