Catch Actionable Insights from SMX West - and Don’t Miss Tim Ash

Posted by SiteTuners on 2 March 2015 | Comments

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tim ash at smx west 2015

There’s not a whole lot of reasons you should NOT go to SMX West. In fact, barring timing and budgets, there’s not one reason we can think of. But if you needed any convincing at all that SMX will be useful this year, just consider that the guests make up a who’s who of the online marketing world:

  • Danny Sullivan of Search Engine Land
  • Bill Tancer of Hitwise
  • Eric Enge of Stone Temple Consulting
  • Gary Illyes of Google
  • Dr. Peter Meyers of Moz
  • And of course, Tim Ash of SiteTuners

That’s a lot of intelligence packed under one roof.

Don’t Miss Tim’s Session

Actionable Insights & Conversion Tactics for SEMs 

March 4, 10:45 am to noon

SMX is an SEO-driven event first, and anything else second. That doesn't keep it from having a few great conversion sessions, and Tim’s discussion with Luke Alley and Soren Ryherd about what makes great SEM work is going to be invaluable to anyone running a campaign.

Whether it’s refinements to messaging, conversion tweaks for your landing pages, or improving your audience segmentation, the session should help marketers with different specializations run SEM like a pro.

Recent Blog Posts:

4 Ways to Get Customers to Add More to their Shopping Carts

Posted by SiteTuners on 27 February 2015 | Comments

In many ways, just getting more people to your eCommerce site already represents some small wins - just getting more visitors over time means your SEO program is chugging along, your referrals are holding steady, and your content is delivering on the acquisitions front.

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Refine Your Google Analytics Use for Huge CRO Wins

Posted by SiteTuners on 23 February 2015 | Comments

We’re pretty big on not using out-of-the-box Google Analytics. It’s a pretty good tool, but only if you care enough to use Advanced Segments, eCommerce groupings, on-site search tracking, and a range of other things. Default GA gets you nothing to work with to improve your site.

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Get Your E-mails Read: 4 Tips to Increase E-mail Marketing Conversions

Posted by SiteTuners on 17 February 2015 | Comments

Marketers consistently rate e-mail as the most effective online marketing tactic. The problem with it being the tactic of choice for most marketers is that it means that you have to compete with all the noise in your audience’s inbox.

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Uncovering New Optimization Ideas Through Google Analytics

Posted by Tim Ash on 13 February 2015 | Comments

If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help.

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5 Surprises Online Shoppers Love to Hate

Posted by SiteTuners on 10 February 2015 | Comments

The easiest way to get visitors’ attention is to use the element of surprise. The human brain actively scans for changes in the environment, so anything unexpected instantly piques their interest.

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Relationship and Intent: Actionable Tips to Get You Started on Personalization

Posted by SiteTuners on 5 February 2015 | Comments

Online, conversion is the Holy Grail.

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2 Practical Tips to Combine Usability and Web Analytics

Posted by SiteTuners on 2 February 2015 | Comments

Web analytics is a strange hybrid of a field - it used to sit with IT in the early days, back when tracking “hits” for success was a thing. (for our younger audience - a ‘hit’ is an individual element load, so one page view for a page with dozens...

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New(er) Low-Cost Website Testing Tools

Posted by Tim Ash on 30 January 2015 | Comments

Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively.

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Get Past the Brain’s Filters: Brian Massey’s Webinar on Killer Copy

Posted by SiteTuners on 26 January 2015 | Comments

The brain can only pay attention to so many things, and online, everybody’s screaming for attention.

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