A/B testing is one of the most important tools you have for conversion rate optimization, but it has its limits.
Split tests are fine for pages without major usability issues when the business model is clicking, and all you need are small conversion lifts. Otherwise, they can be a hindrance to success.
The key is to know when A/B testing a useful tool in your arsenal and when it’s an impediment to your web site’s success.
Join SiteTuners CEO Tim Ash and WordStream Founder and CTO Larry Kim as they talk through the conditions in which split tests may actually do more harm than good, and find out what you can do to get the most out of your web site.
You’ll take away counter-intuitive but powerful strategies such as when to …
- get rid of your landing page altogether
- ignore small lifts in your conversion rate
- throw out your current offer for a new one