6 Common Website Conversion Problems On this Client’s Membership Site
A recent website review revealed six conversion killers on a professional-looking membership site. Their confusing headline required multiple readings to understand what they did, the user journey forced decision loops after users had already chosen an action, a hero image dominated 50% of the homepage while adding zero value, mixed blue and green clickable elements confused users about what to click, and their “simple” contact form demanded excessive information. Our fixes: clear messaging, dedicated user paths, proper visual hierarchy, consistent action colors, and reduced form friction.
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