Month: August 2016

Google Is Hiding More Data from Marketers – Here’s What You Can Do

In some ways, Google is a marketer’s best friend.

  • The company released a version of Google Analytics for free, ensuring more people can get web analytics data, including those who don’t necessarily want to spend on tools like WebTrends or Core Metrics.
  • They enriched Google Search Console over the years to walk marketers through search and crawl data, even the ones who don’t necessarily identify as webmasters.
  • They make search volume available through AdWords Keyword Planner, make cheap qualitative data accessible via Consumer Surveys, and generally provide more information about web sites than almost any other organization on the planet.

That said, in the past few years, Google has been cracking down on some of that data.

  • Data about keyword referrals are now generally gone, replaced in most tools by the ominous (not provided).
  • AdWords search volume is starting to become pay to play, with reports of volumes obscured for marketers who do not spend enough on AdWords.

This is a slightly different Google than the one that democratized web site tools and search data. As information becomes less available from big G, you need to adapt. read more

Beyond Google Algorithm Changes: The Future of SEO

beyond google algorithm changes

Google has just changed how they treat redirects.

That doesn’t sound all that exciting, but in the SEO community, it’s kind of a big deal.

It used to be that 302 redirects – that’s the temporary kind – did not pass any link equity, only 301 permanent redirects did that. No “juice” flowed to the new page when the wrong redirect was used, much to the chagrin of non-technical web site owners. read more

Tim Ash to Keynote LeadsCon New York 2016

SiteTuners CEO Tim Ash is keynoting on “Ending The War Between Branding And Direct Response” at LeadsCon New York 2016.

Tim will present a comprehensive framework to unite the creative guardians, who insist on orthodoxy and brand purity, and the maverick direct response teams. Join Tim to find out how to harness the combined power of these two for effective results. read more

4 Standard Google Analytics Reports You Need to Start Using

4 standard GA reports

Google Analytics is extremely powerful when you’re familiar with the ins and outs: Advanced SegmentsGoalsAlerts, and a range of somewhat hidden functions.

That said, even basic familiarity with the tool can get you pretty far. If you’re trying to get started with Google Analytics, you can do a lot worse than start off with the most useful standard reports. read more

Watch All Conversion Conference Las Vegas 2016 Sessions

watch conversion conference las vegas sessions

If you missed the sold-out Conversion Conference Las Vegas 2016, we’ve got great news for you.

You can now stream all the sessions for a full year for only $299.

You’ll get:

  • 30+ hours of educational content
  • All 40 sessions and 3 world-class keynotes
  • High-quality professional audio and synchronized PowerPoint slides
  • Split-screen speaker videos of all keynotes & Track 1 sessions (held in the main room)
  • Unlimited viewing by you and your team for one full year
  • Access from desktops, tablets, or your smartphone

Watch preview below: read more

The Conversion Rate Optimization Reading List

There was a point when online marketing jobs were very separate.

  • search engine optimization (SEO) experts cared about how many people got to the web site,
  • web usability experts cared about whether those visitors left immediately because something was broken,
  • conversion rate optimization (CRO) experts cared about the set of those visitors who got to the cart, and
  • web analytics experts created reports about those visitors

There’s not one single event that led to tasks from those fields merging, but today, knowing just one aspect of online marketing just isn’t going to cut it. If you’re serious about conversion rate optimization, you’re going to need to pick up more than the traditional web site testing skills. read more