2 Reasons the Home Page Exists, and Why Web Sites Fail
Robyn Benensohn2019-07-01T18:04:26+00:00
If you look at major e-commerce sites, with the prevalence of rotating banners and large static images, you’d think that… Read more
3 Usability Lessons All Conversion Professionals Should Learn from Edward Tufte
Robyn Benensohn2017-12-20T16:34:33+00:00
When most people think of the big names in online marketing, they usually think of practitioners in the space: Avinash… Read more
What will conversion rates look like in 2020?
Tim Ash2017-12-20T18:22:54+00:00
The resounding chorus you hear in the online marketing industry is that smartphones don’t convert. Or at least, they do… Read more
Don’t Fall for the 3-Click Trap! Why More Clicks Can be Good for Web Usability
Robyn Benensohn2017-12-20T18:58:43+00:00
If you’ve been working on online marketing for a while, you have probably heard of the three-click rule. In case… Read more
6 Actionable Ideas for High-Converting Videos
Robyn Benensohn2017-12-21T09:12:15+00:00
Online, visuals are king.
That’s a very compelling reason for marketers, if they haven’t yet, to start optimizing video.
According… Read more
3 Usability Issues That Keep Visitor Groups From Buying
Tim Ash2017-12-21T16:04:23+00:00
E-commerce web usability is a game of probability, not possibility. If you try to allocate the same weight to elements… Read more
Social e-Commerce: Unlocking the Power of Social Media for Conversions
Robyn Benensohn2017-11-17T15:48:16+00:00
There’s a reason showing social proof is not a novel play in online marketing.
When making decisions, the brain easily… Read more