If you look at major e-commerce sites, with the prevalence of rotating banners and large static images, you’d think that home pages are primarily meant to be commercials. Your home page actually has…
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When most people think of the big names in online marketing, they usually think of practitioners in the space: Avinash Kaushik for analytics, Tim Ash for conversions, Jakob Nielsen and Steve Krug for…
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The resounding chorus you hear in the online marketing industry is that smartphones don’t convert. Or at least, they do sometimes, but the conversion rates are horrendous. In 2013, studies like this one pegged mobile…
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If you’ve been working on online marketing for a while, you have probably heard of the three-click rule. In case you haven’t, it’s primarily based on the work of Jeffrey Zeldman, who theorized that…
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Online, visuals are king. That’s a very compelling reason for marketers, if they haven’t yet, to start optimizing video. According to Greg Jarboe, President and Co-Founder of SEO-PR, if your video thumbnail is…
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E-commerce web usability is a game of probability, not possibility. If you try to allocate the same weight to elements that attract product-oriented purchasers as you do comparison shoppers and casual browsers, your…
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There’s a reason showing social proof is not a novel play in online marketing. When making decisions, the brain easily gets overwhelmed, so it resorts to shortcuts – we look at how others…
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