If you’re attending the 3rd Annual Content Marketing Conference and Expo, be sure to catch SiteTuners CEO Tim Ash as he conducts a crash course on CRO and keynotes on ending the rift between marketing departments.
The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.
Money is an artificial construct that lets us control resources – with it we can buy food, shelter, etc. We view money as a finite resource, so we experience spending it as loss of resource. And that experience maps to the same part of the brain that reacts to any kind of loss, including physical pain.
SiteTuners CEO Tim Ash will deliver the closing keynote at LeadsCon Las Vegas, where he’ll also be conducting a half-day CRO workshop and talking about mobile conversion in one of the sessions.
LeadsCon is the definitive conference for vertical media, online lead gen, and direct response marketing. If you’re attending the show, be sure to catch Tim’s workshop and sessions:
Not every page is designed to convert. Your home page is basically a sign post to other locations. Your category page is the crossroad on a path somewhere. Your product detail pages and your ad landing pages, however, are there to convince people you’re worth closing the deal with.