One of the great things that happened to online marketers over the past decade is the proliferation of tools. Data that used to be exclusive to Fortune 500 companies became available to the general…
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There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it. Chris Gibbins, Director of UX and…
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Machine learning is changing the face of search. Here’s the least marketers need to know. When the former head of Google search, Amit Singhal, retired, Google knew exactly whom to put in charge….
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Congratulations, your visitor converted! Your conversion rate optimization efforts have borne fruit. But you can’t rest easy yet – the customer journey doesn’t end when the visitor clicks ‘Submit Order.’ Remember, it costs a…
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