There are generally two reasons marketers conduct split tests. The first one is continual site improvements – getting more conversions, lowering the bounce rate, and so on. The second reason is to get data so that you can tell Randy from management to “shut up about your rotating carousels already.”
If your offers are laid out to appeal to the customer’s logical brain, you’re barking up the wrong tree. We like to think we make decisions rationally, but we don’t.
Join SiteTuners CEO Tim Ash at HostingCon 2015 to learn the real decision-making process. You’ll take away strategies on persuading the irrational brain and understand how you can use …
When someone mentions UX, the association is usually good – you’re crafting great experiences for people who matter. Google searchers seem to regard it pretty well:
By the way, the one thing that looks bad there, “user experience is like a joke,” isn’t a bad thing at all. It finishes, “if you have to explain it, it must not be very good.”
Forms, they’re a critical juncture in the conversion process.
When a potential customer starts filling out a form, may it be in the registration or checkout process, it’s an indication that they’re ready to act. So getting forms right is of the essence.
A Business-Suit Onesie. Silver Reversible Disco Hoodies. Poo Emoji Dress.
These are some of the quirky clothing items Betabrand sells. Their ticket to success, however, was anchored around corduroy pants with wales running horizontally rather than vertically, aptly called Cordarounds.
We at SiteTuners get it – it’s tough to build great mobile experiences on top of creating usable desktop designs. We respect many of the sites we will cite in this post greatly – we appreciate the sites that get even half of these things right. That having been said, we’ve all had 8 years to grapple with smart phone experiences, and flaws like the ones you’ll find below will be forgiven less and less by your users.
We love quantitative data, but quantitative data can only take you so far. Google Analytics can’t tell you what the user’s primary goal is for visiting the web site. Site Catalyst can’t tell you what percentage of visitors can complete their tasks. Quantcast can’t tell you why users cannot complete those tasks.