Do Your Site Visitors Push Your Buttons?
Many a parent has angrily warned their children “Don’t push […]
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Fixing Your Site, Step 3: Determining What to Test
You’ve looked at your site analytics and success metrics, and
Fixing Your Site, Step 3: Determining What to Test Read More »
The Purpose-Driven Website
What is the purpose of your landing page? This seems
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6 Web Design Trends That (I Hope) Will Disappear in 2013
The new year always signifies new beginnings – the opportunity
6 Web Design Trends That (I Hope) Will Disappear in 2013 Read More »
Best Practices for Optimizing Your Navigation
Header navigation menus and sub-navigation menus are one of the
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Landing Page Layout Principles
People talk about web “design” all the time, but the
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Fixing Your Site, Step 2: Where Do You Start Testing?
As part of your 2012 action plan for website improvement,
Fixing Your Site, Step 2: Where Do You Start Testing? Read More »
The Wide World of Conversions: Exploring Cultural Differences
It has long been observed that search terms and phrases
The Wide World of Conversions: Exploring Cultural Differences Read More »
Fixing Your Site, Step 1: Developing Your Action Plan
In my last column, I challenged you to do a
Fixing Your Site, Step 1: Developing Your Action Plan Read More »
It’s Not Over Till the Stragglers Convert
A lot has been written about data collection for landing
It’s Not Over Till the Stragglers Convert Read More »