Month: September 2015

Using the Hidden Google Analytics Feature to Find Pages You Need to Fix

If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you need to investigate and fix now. But when you stop and think about it … read more

Free Webinar: Surprising Techniques for Increasing Conversions with NeuroMarketing

increasing conversions with neuromarketing1

Like most marketers, you probably believe that the best way to persuade customers to take action is by creating offers that appeal to their logical side. But you may be shortchanging your business by doing so. People like to think they’re rational. The reality, however, is most of our decisions are made on a subconscious level, by the most primitive part of the brain. So, if you want to make intuitively compelling offers, you need to understand the irrational side of your customers. Join SiteTuners CEO Tim Ash in this 1-hour webinar to learn the power of framing, irrational anchors, and visual biases. Find out what motivates your primitive reptilian brain, and how to boost online conversion rates! Tim will talk about … read more

What You Need to Know About Visual Attention on Your Page

visual attention

People are visual creatures. More than anything else, we’re good at processing visuals as most of our brain is devoted to it.

That’s both a good thing and a bad thing for online marketers.

Bad because while people can easily scan visual information, it’s difficult for the brain to get priorities out of web pages with different objects competing for attention. read more