Month: February 2014

4 Ways to Leverage User Reviews

4 Ways to Leverage User Reviews

In 2008, a tongue-in-cheek review launched a thousand sales for the Three Wolf Moon T-shirt on Amazon. Although the initial review (and the subsequent thousand reviews) about how the wolves and the moon give charm and strength to the wearer, was probably not the type of review the seller wanted, the case of the Three Wolf Moon T-shirt speaks to the power of persuasion of product reviews. read more