Martin Greif
Most Recent Events
Martin’s Most Recent Speaking Events
Workshops
GPeC SUMMIT – Romania
October 30, 2023
GPeC SUMMIT 30-31 Octombrie
A Crash Course in Conversion Rate Optimization – Hands On
Understanding how to turn website visitors into customers – a process known as Conversion Rate Optimization (CRO) – can make a significant difference to your eCommerce website.
This workshop is about giving you clear, practical knowledge that you can use right away. You will learn how to use your website and online presence to support your business goals.
You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively. This includes learning how to align social media, search engine optimization (SEO), and content marketing to reach and engage your customers.
You will learn how to use data and testing to find out what works best for your business. This will help you make decisions based on evidence, not guesswork.
In short, the workshop is a no-nonsense, practical guide to getting more sales through your eCommerce website.
Takeaways for participants:
Put theory into practice. We’ll review websites from the group to identify conversion issues that are preventing website visitors from taking action. This isn’t just a passive learning experience – it’s a hands-on, collaborative activity that will give you a new perspective on your own digital marketing strategies.
Here’s what you’ll take away from this exercise:
- Real-world examples: By reviewing actual websites from other workshop participants, you’ll see real-world examples of what works and what doesn’t when it comes to conversion optimization.
- Peer feedback: You’ll get feedback from other participants – fellow workshop attendees who understand the challenges you face. This can provide you with new insights and ideas that you might not have considered.
- Actionable improvements: You’ll identify specific, actionable improvements you can make to your own website to increase conversions. These aren’t just theoretical ideas – they’re practical changes you can implement as soon as you get back to your office.
- A fresh perspective: By evaluating other websites, you’ll learn to look at your own website with fresh eyes. You’ll be able to spot issues and opportunities that you might have missed before.
In short, the value to the attendees is actionable digital marketing ideas that will generate revenue with lower marketing costs for acquisition of new customers.
Conversion Conference – US
June 19, 2023
https://conversionconference.com/agenda/2023/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Conversion Conference – US
June 20, 2022
https://conversionconference.com/agenda/2022/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Digital Growth Unleashed – US
June 1, 2020
https://digitalgrowthunleashed.com/agenda/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Rocky Mountain Summit
March 19, 2020
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
WSI Global Convention – Cancun
October 23-27, 2019
Link – https://wsievents.eventsmart.com/wsi-2019-global-convention-overview/wsi-2019-global-convention-agenda/#section1
Using ROI to Close the Deal
It’s all about economic value. Whether you are selling to a company or selling your project ideas internally, know the economic value of your digital marketing is the first step towards success.
So how do you determine economic value? First off, you need to understand the value of your conversion goals whether they are sales, leads or subscriptions. Armed with this information, and a calculation on Lifetime Value, you can then start to gain agreement for your digital marketing proposal. In this session participants will learn:
- How to calculate the economic value
- How to determine the correct KPI’s to measure
- How to deconstruct digital marketing efforts to determine the effectiveness
- How to build out a digital marketing plan to focus on high-value activities
- How to gain approval to move the plan forward
Keynotes
Hungarian eCommerce Day – Hungary
May 9, 2024
hhttps://ekernap.hu/
True Connections, Relationship Marketing in the Digital World
Converting visitors to your online store into customers is not an art, it is CRO, i.e. conversion rate optimization.
The real basis of the presentation is the formula of e-commerce:
INCOME = NUMBER OF VISITORS x CONVERSION RATE x CART VALUE
Due to the increasing advertising costs, it is increasingly difficult to increase the number of visitors, so the best way for Hungarian online stores to improve is the conversion rate, since few still focus on this.
In the presentation, Martin gives understandable and practical tips that can be used immediately in your online store.
You will learn how to use your website and online presence to support your business goals.
You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively.
This includes learning how to align social media, search engine optimization (SEO), and content marketing to reach and engage your customers.
You will learn how to use data and testing to find out what works best for your business.
This will help you make decisions based on evidence, not guesswork.
GPeC SUMMIT – Romania
October 31, 2023
Agenda
True Connections, Relationship Marketing in the Digital World
Learn how to align visitor intent, visitor experience and your goals on your eCommerce site to dramatically increase your conversion rate. This will lead to more sales, higher average order value and increased profit while lowering your cost per acquisition.
Learn how to correctly answer the three questions every website visitor asks when they land on your website and as they navigate from page to page. They are:
- Am I in the right place?
- How do I feel about this site?
- What am I supposed to do here?
When you understand the psychology behind these three questions, you will think
differently about your website and your website visitors.
Be prepared to walk away with specific changes to make on your website to increase your conversions.
Best of all, you will not only know what to do, you will know why you are doing it.
Conversion Conference – US
June 20, 2023
https://conversionconference.com/agenda/2023/
Creating a Conversion Mindset
A conversion mindset is the understanding that people tend to act in their own self-interest, and using this knowledge to create persuasive and compelling arguments and experiences that incentivize visitors to take a desired action.
In this session, attendees will learn how to:
Create a “conversion mindset” – a mindset focused on the goal of converting potential customers into actual customers.
Understanding selfish behavior – recognizing and analyzing the underlying motivations and behaviors that drive customers’ decisions and actions.
Combine the conversion mindset with an understanding of selfish behavior to develop a more effective approach to digital marketing.
The ultimate goal is to help attendees think differently so they will create mutually beneficial exchanges where individuals are satisfied with their outcomes and attendees’ organizations achieve their desired conversions.
Conversion Conference – US
June 21, 2022
https://conversionconference.com/agenda/2022/
Relationship Marketing in the Digital World
Find out the three questions everyone asks when they meet someone for the first time or when they arrive on your website for the first time.
The answers to those questions had better be the same regardless if you are meeting someone live or hiding behind your website.
Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions, and sales online.
Digital Growth Unleashed – US
June 23, 2020
https://digitalgrowthunleashed.com/agenda/
True Connections in the Digital World
Sales and marketing have moved from in-person to online. So why do we treat people differently online?
Find out the three questions everyone asks when they meet someone for the first time or when they arrive on your website for the first time. The answers to those questions had better be the same regardless if you are meeting someone live or hiding behind your website.
Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions, and sales online.
Rocky Mountain Summit
March 17, 18, 2020
True Connections – Relationship Marketing in a Digital World
Sales and marketing has moved from in person to online. So why do we treat people differently online? Are you a greedy marketer? Do you think only of your initiative and never about the visitor. Well it is time to ask yourself 3 very basic questions regarding your website in relation to how you meet someone for the first time.
Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions and sales online.
3XE Digital Marketing Conference
Feb 13, 2020
Link – https://3xedigital.com/conversionux/martingrief/
20 Minutes to Higher Conversions
Join Martin Greif, President of SiteTuners, as he walks you through the three key questions that must be answered to achieving higher conversion rates. In this fast-paced educational talk, Martin will provide step-by-step instructions so you can immediately take action on your website and landing pages.
Learn how to apply successful relationship marketing techniques to convert more visitors into leads, subscriptions, and sales online.
General Sessions
Digital Growth Unleashed – Berlin
November 18 – 19, 2019
https://digitalgrowthunleashed.de/programm
True Connections – Relationship Marketing in the Digital World
Sales and marketing has moved from in person to online. So why do we treat people differently online?
Find out the three questions everyone asks when they meet someone for the first time or when they arrive on your website for the first time. The answers to those questions better be the same regardless if you are meeting someone live or hiding behind your website.
Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions and sales online.
Digital Growth Unleashed – London
October 16 – 17, 2019
20-Minutes to Higher Conversions
Join Martin Greif, President of SiteTuners, as he walks you through the three keys to achieving higher conversion rates. In this fast-paced educational talk, Martin will provide step-by-step instructions so you can immediately take action on your website and landing pages.
Interested in Having Martin Speak at Your Next Event?
“Martin gave a fantastic full-day presentation regarding Conversion Rate Optimization. He is a very engaging speaker and I learned a lot from him in a short amount of time. He motivated me to take action.”
J. Todd McCarty
Principal, Digital Marketing Strategist, WSI Marketing Upside
“Marty’s extensive experience and expertise in web development and conversion optimization make him an incredible asset for any business serious in increasing it’s bottom line.“
Zhenya Beck
Co-founder at Freightera.com