“Video 1-2 Punch” Conversion Case Study

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Rich media including video can often have a dramatic effect on conversions.

But as they say, “the devil is in the details”. Our video content partner Innovate Media has recently completed a test of a sophisticated “1-2 Punch” approach to increasing conversion.

They combined a short walk-on video spokesperson who instructed visitors to also view a more-detailed embedded video on the page.

The combination produced a double digit increase in conversion for RVSearch.com.

rvsearch.com video spokesperson