Refine Your Google Analytics Use for Huge CRO Wins

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google analytics tricks for huge cro advantage

We’re pretty big on not using out-of-the-box Google Analytics. It’s a pretty good tool, but only if you care enough to use Advanced Segments, eCommerce groupings, on-site search tracking, and a range of other things. Default GA gets you nothing to work with to improve your site.

Google Analytics is a live beast, though - there’s always more to learn.

And if you wanted to learn more about using Google Analytics to maximize your conversion lift or refine your segment use, you could do a lot worse than spend an hour with Dave Booth, 2014’s Digital Analytics Association’s Practitioner of the Year.

He’s presenting a webinar on Wednesday, February 25, so make sure to register and keep those skills sharp.

"Google Analytics Tricks for Huge CRO Advantage"

Wed, Feb 25, 2015 10:00 AM - 11:00 AM PST