Marty Greif

Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners...

A Guide to Crafting a Strategy that Converts

A Guide to Crafting a Content Strategy that Converts

E-commerce, Persuasion / By

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

A Guide to Crafting a Content Strategy that Converts Read More »

Leveraging CRO Insights to Inform Product Development and Innovation

Leveraging CRO Insights to Inform Product Development and Innovation

E-commerce, Persuasion / By

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

Leveraging CRO Insights to Inform Product Development and Innovation Read More »

Maximizing Conversion Rates with Effective Customer Review Strategies

E-commerce, Persuasion / By

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

Maximizing Conversion Rates with Effective Customer Review Strategies Read More »

6 Steps to a Conversion-Focused Web Design: Why Visual Design Should Come Last

Conversion Design / By

Everyone has a visual opinion because 90% of the information coming to our brain is visual, and 50% of our brain hardware is designed to process visual information. So, everybody feels that they’re qualified to opine about the design of your webpage or your website. Remember, though, that prioritizing visual design is similar to deciding what color to paint your bathrooms first when you’re remodeling your house. You should, instead, focus first on framing up the page and building it to be functional and structural based on what it’s supposed to do. Here are six steps you should follow to ensure you come up with a conversion-focused web design.

6 Steps to a Conversion-Focused Web Design: Why Visual Design Should Come Last Read More »

Rules for Each Stage of the AIDA Model to Improve Your Website

Conversion Design / By

The AIDA (Awareness, Interest, Desire, and Action) Model is a sales and marketing tool that has been used for many years as an acquisition funnel. Maximizing each stage is the key to achieve good website conversion rates since misalignments on the message throughout the conversion funnel lead to disconnections with the user intent.

Rules for Each Stage of the AIDA Model to Improve Your Website Read More »

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