Marty Greif

Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners...

personilzation on ecommerce websites can make or break your conversions. The biggest mistakes we see being made is by companies being too creepy

E-commerce Personalization Without Being Creepy

Conversion Design / By

Most e-commerce sites get personalization wrong. They either go overboard with complex systems that feel creepy, or avoid it completely because they think it’s too complicated.
After working with over 2,100 clients and generating over $1 billion in revenue, we’ve learned that effective personalization isn’t about being sophisticated—it’s about being helpful.
This guide reveals the simple personalization tactics that actually drive conversions, from treating new versus returning visitors differently to location-based messaging that feels natural. You’ll discover why the least complicated approaches often deliver the biggest results.

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SiteTuners graphic titled “A Guide to Crafting a Content Strategy that Converts,” featuring an open book with charts, a target symbol, and an arrow — representing data-driven content planning.

A Guide to Crafting a Content Strategy that Converts

E-commerce, Persuasion / By

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

A Guide to Crafting a Content Strategy that Converts Read More »

SiteTuners graphic titled “Leveraging CRO Insights to Inform Product Development and Innovation,” showing a light bulb emerging from a computer monitor to symbolize creative ideas and data-driven innovation.

Leveraging CRO Insights to Inform Product Development and Innovation

E-commerce, Persuasion / By

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

Leveraging CRO Insights to Inform Product Development and Innovation Read More »

SiteTuners banner titled “Maximizing Conversion Rates with Effective Customer Review Strategies,” featuring speech bubbles with a star, heart, and upward graph symbolizing customer feedback and conversion optimization.

Maximizing Conversion Rates with Effective Customer Review Strategies

E-commerce, Persuasion / By

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

Maximizing Conversion Rates with Effective Customer Review Strategies Read More »

SiteTuners graphic titled “6 Steps to a Conversion-Focused Web Design,” with a subheading “Why Visual Design Should Come Last.” The image includes a laptop showing a pie chart, design icons, and a pencil, symbolizing data-driven web design.

6 Steps to a Conversion-Focused Web Design: Why Visual Design Should Come Last

Conversion Design / By

Everyone has a visual opinion because 90% of the information coming to our brain is visual, and 50% of our brain hardware is designed to process visual information. So, everybody feels that they’re qualified to opine about the design of your webpage or your website. Remember, though, that prioritizing visual design is similar to deciding what color to paint your bathrooms first when you’re remodeling your house. You should, instead, focus first on framing up the page and building it to be functional and structural based on what it’s supposed to do. Here are six steps you should follow to ensure you come up with a conversion-focused web design.

6 Steps to a Conversion-Focused Web Design: Why Visual Design Should Come Last Read More »

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