Month: March 2018

Do Heat Maps Really Work?

do heat maps really work

Thinking of trying out a heat mapping technology?

Before you do, make sure you know which heat map will work best for your objectives. You don’t want to be among the many who’ve failed at heat mapping because they didn’t fully understand the technology. read more

Finding User Intent Data in 2018

finding user intent in 2018

In 2013, much to the chagrin of many a marketer, Google removed access to search terms people use to get to a site within tools like WebTrends or Google Analytics. When Google moved to secure search, most marketers had to try and make do with tools like Google Webmaster Tools, which only carried 90 days’ worth of data. read more