Question 1

What is ongoing CRO support, and how is it different from a one-time audit?

Accepted Answer

Ongoing CRO support is a long-term, data-driven optimization program focused on continuously improving your website’s ability to convert visitors into leads, customers, or subscribers. Unlike a one-time audit that delivers an established list of recommendations based on a single analysis, ongoing support provides a dynamic, iterative approach that adapts to user behavior, market changes, and your evolving business goals.

CRO is not a “set-it-and-forget-it” proposal. User expectations, devices, competition, and buyer journeys change constantly. What works today may not work in six months. That’s why ongoing CRO includes strategy, implementation, testing, and refinement on a monthly basis.

Key differences from a one-time audit:
– Continuous improvement: Recommendations are monitored and adapted over time, not delivered and forgotten.
– Experimentation: A/B tests validate ideas and drive decision-making.
– Long-term impact: Optimization efforts intensify, leading to sustainable growth.
– Flexibility: Tactics shift based on user behavior, analytics, and testing outcomes.

With ongoing CRO, you get a partner rooted in your growth team, not just a report. It’s about creating a system of continuous learning and enhancement where each change builds on the last. This means you can prioritize high-impact changes, roll out experiments over time, and evolve your digital strategy with confidence.

In short, ongoing CRO is the best way to keep your website aligned with real-world behavior and ensure every visit has the best possible chance of converting.

“They’re great from a project management standpoint, and we mostly communicate through Zoom and email.”
– VP of Business & Corporate Development, Biotech Company

Question 2

What does SiteTuners’ ongoing CRO support typically include?

Accepted Answer

SiteTuners’ ongoing CRO support is designed to be extensive and hands-on. It includes everything needed to diagnose, test, and refine your website’s performance on a recurring basis. We act as a strategic extension of your marketing, product, or growth team, providing ongoing conversion expertise and execution support.

Here’s what you can expect:
– Monthly strategy sessions: We align on priorities, analyze performance data, and plan upcoming tests or changes.
– Funnel analysis: We monitor drop-offs and behavioral trends across landing pages, product flows, and checkout funnels.
– A/B and multivariate testing: From ideation to setup, execution, and analysis, we manage the full experimentation cycle.
– Wireframes and mockups: Our team creates UX and UI solutions backed by data. These can be shared with your in-house designers or implemented directly.
– Content and messaging optimization: We test headlines, CTAs, layout hierarchy, and more to improve clarity and persuasion.
– Heatmaps and click tracking insights: Tools like Hotjar and Crazy Egg help us understand user behavior and points of resistance.
– Technical & performance collaboration: We flag speed issues, mobile bugs, or tech gaps that impact conversions.
– Roadmap and backlog management: A prioritized CRO roadmap ensures constant momentum and transparency.

This support adapts to your bandwidth. If you have dev/design resources, we collaborate. If not, we can help implement front-end changes directly or through our trusted partners.

Ultimately, our ongoing CRO services help ensure your site is never stagnant. Instead, it’s an evolving system of improvements—constantly tested, refined, and aligned with your business objectives.

“They are extremely generous with their time and brain‑power. They recognized that our needs were extensive but worked with us to prioritize the recommendations that will have the highest impact.”
– Executive, BioLife Plasma

Question 3

How long does a typical ongoing CRO engagement last?

Accepted Answer

A typical SiteTuners ongoing CRO engagement lasts from 6 to 12 months, with many clients continuing beyond the first year due to strong, compounding results. The timeframe is designed to allow for strategic planning, execution of optimizations, iterative testing, and refinement based on outcomes.

Why this length? Because meaningful CRO requires multiple cycles of learning and testing. Quick wins can often be implemented in the first few months, but the real power of ongoing CRO lies in its ability to build momentum and deepen impact over time.

Here’s how the timeline generally unfolds:
– Months 1–2: Baseline analysis, quick win implementation, test platform setup, and funnel review.
– Months 3–5: Early A/B tests run. Data informs UX and messaging enhancements. Reporting becomes more persistent.
– Months 6–9: Larger tests (e.g. homepage, product pages) are launched. Deeper experimentation begins. Conversion boosts emerge.
– Months 10–12: Strategy shifts based on cumulative results. Behavioral patterns are addressed. Testing roadmap evolves.

You’re not just getting ongoing consulting, you’re developing an established optimization program with cycles of insight, implementation, and improvement. This approach ensures you don’t miss key opportunities and aren’t reactive to performance dips.

Clients who continue past the first year typically integrate CRO into their broader digital strategy. For them, optimization becomes a permanent part of the marketing and product lifecycle, not just a temporary initiative. And with SiteTuners as a partner, the process stays agile, user-informed, and results-driven from quarter to quarter.

“We couldn’t be happier and look forward to a continued relationship with SiteTuners.”
– Jason Fallon, VP Sales, Digital Marketing Company

Question 4

What kind of results can I expect from ongoing CRO support?

Accepted Answer

Results vary depending on your site’s traffic, current performance, and how many tests or changes we can implement. However, most clients experience measurable improvements in their key conversion metrics within the first 2–3 months. Over time, these improvements compound, resulting in significant performance gains.

Typical outcomes from ongoing CRO support include:
– Higher conversion rates: Whether it’s form fills, purchases, demo bookings, or trial signups, CRO increases the likelihood that visitors complete desired actions.
– Lower bounce and exit rates: By improving relevance and usability, we keep users engaged and moving through your funnel.
– Improved engagement: Visitors interact more with your content, stay longer, and view more pages.
– Reduced cost per acquisition (CPA): More efficient funnel performance means you get more value from the same traffic.
– More qualified leads: CRO often increases not just the quantity, but the quality of the leads, by guiding the right users to convert.

Over a 12-month engagement, it’s common to see double-digit percentage lifts in conversion rates from the combined effect of small improvements across multiple user interactions.

Because we use a rigorous test-and-learn approach, we can attribute improvements to specific changes, giving you transparency into what works and why.

Most importantly, ongoing CRO delivers long-term ROI. Once improvements are implemented and validated, they continue to pay dividends across your site, day after day, visitor after visitor.

“I am really excited about the results of the test, the entire process, and how you came up with the page. We tested a lot of stuff on our website this year, and nothing produced a lift like this.”
– Cale Pritchett, CMO Wondrium

Question 5

Do I need a certain amount of traffic for CRO to work?

Accepted Answer

Yes and no. While higher traffic volumes provide faster, statistically significant A/B testing results, you don’t need massive traffic to benefit from ongoing CRO. At SiteTuners, we tailor our approach to your current scale and analytics development.

If your site gets over 10,000 visitors per month and at least 10 conversions per day, we can confidently run A/B or multivariate tests that yield statistically valid results in shorter timeframes. These are ideal for testing layouts, copy variations, CTAs, forms, and design elements.

If your traffic is under 10,000 per month, we may focus more on qualitative CRO techniques, such as:
– Heuristic UX analysis
– Heatmap and click-tracking interpretation
– Micro-conversion tracking (button clicks, scroll depth, form starts)
– Funnel optimization through user flow diagnostics
– Low-traffic testing models (e.g., directional tests)

In these cases, CRO becomes more about progressive UX enhancement and funnel clarity, which still leads to noticeable gains in engagement and conversion, even without running full-scale experiments.

For B2B and SaaS companies with long sales cycles or lower volume, but high-value conversions, CRO focuses on improving lead quality, reducing drop-offs, and enhancing trust elements.

Bottom line: CRO is about impact, not just traffic volume. Whether you’re a startup, scale-up, or enterprise, we’ll design an optimization strategy that fits your data realities and drives meaningful business results.

“We’ve been getting high-quality leads instead of meaningless traffic.”
– VP of Business & Corporate Development, Biotech Company

Question 6

How does SiteTuners collaborate with our internal team?

Accepted Answer

SiteTuners structures ongoing CRO engagements to be collaborative, flexible, and seamlessly incorporated into your existing workflows. Whether you have a full in-house marketing and dev team or limited internal resources, we adapt to your operational model to ensure smooth execution and shared accountability.

Our typical collaboration includes:
– Dedicated points of contact: You’ll have a lead CRO strategist who manages communication, keeps momentum, and aligns with your business goals.
– Monthly strategy and planning calls: These calls serve as touchpoints to review performance, align on testing plans, and prioritize optimization activities.
– Shared documentation and testing roadmaps: We use collaborative platforms like Google Docs, Notion, or project tools (e.g., Asana, Trello) to manage recommendations, tasks, and progress.
– Asynchronous updates and reporting: We provide regular updates via email or your preferred channel, and we’re responsive to immediate needs or blockers.
– Cross-functional coordination: If you have designers, copywriters, developers, or data teams, we work side-by-side with them. We share wireframes, test specs, or annotated mockups in formats they can easily act on.

For companies with smaller teams or no in-house technical support, SiteTuners can step in to provide implementation services directly, ensuring that your CRO roadmap doesn’t stall due to bandwidth issues.

Ultimately, our role is to become a trusted extension of your digital team, bringing conversion strategy, UX thinking, and experimentation discipline to your day-to-day execution. You stay in control, while we bring the CRO firepower.

“Their proactive communication ensured that the project stayed on track from start to finish.”
– Tiffany Ashton, Director of Operations, ClinEssentials

Question 7

What tools or platforms do you use for testing and analysis?

Accepted Answer

SiteTuners is tool-agnostic but highly experienced with all major CRO, analytics, and testing platforms. Our goal is to use (or integrate into) the systems you already have, or help you adopt the right stack based on your needs, scale, and budget.For A/B and multivariate testing, we commonly work with:– VWO (Visual Website Optimizer)– Optimizely– Convert.com– Omniconvert– Adobe Target– Webflow Experiments (for Webflow-based sites)For behavioral insights and session analysis, we use:– Hotjar– Microsoft Clarity– Crazy Egg– FullStory (for deeper session replays and funnel tracing)For analytics and performance monitoring, we integrate with:– Google Analytics (Universal & GA4)– Google Tag Manager– Looker Studio (for dashboards)– Heap, Mixpanel, or Amplitude (as needed)– Adobe Analytics– More!For collaboration and documentation, we use:– Google Workspace (Docs, Sheets, Slides)– Notion, Trello, Asana (optional)– Loom videos and annotated screen recordings for walkthroughsOur team handles setup, tagging strategies, test QA, and result interpretation, so you don’t need a technical expert in-house to benefit. We also build custom dashboards for tracking experiment impact and provide executive summaries that translate data into clear business actions.If your stack is underdeveloped, we’ll help you set up the minimum viable analytics infrastructure needed to power CRO, from goal tracking to segment creation. Our focus is to make data actionable, interpretable, and aligned with revenue outcomes, not just technical noise.“What impressed us most about SiteTuners was their exceptional attention to detail and proactive communication. “– Vicky McLaughlin, Account Executive, WSI Digital Marketing Agency

Question 8

Can you help with implementation, or do we need our own developers?

Accepted Answer

Yes, we can absolutely help with implementation. This is done either directly executing front-end changes, or working collaboratively with your in-house or agency developers. Our flexible delivery model is designed to support both well-resourced digital teams and companies with limited technical capacity.

Here are three typical models:
1. Full-service implementation:
For clients without development or design resources, SiteTuners can scope and implement recommended changes directly. This may include building wireframes, creating HTML/CSS prototypes, managing CMS updates, and deploying A/B test variants.
2. Hybrid collaboration:
If you have internal teams (developers, designers, or content managers), we provide clear documentation, test specs, mockups, and implementation instructions. We act as the strategy and oversight partner, while your team executes the work.
3. Consult and QA:
Even if you prefer to do everything in-house, we’re available to review implementation for accuracy, test functionality, and validate tracking, which ensures that your changes reflect CRO best practices and are ready for testing.

We also:
– Deliver annotated wireframes and UX mockups
– Assist with design handoff and dev QA
– Support custom tracking scripts or GTM configuration
– Offer responsive and mobile-specific recommendations

No matter what your setup is, our goal is to reduce friction and increase speed-to-impact. You won’t be left with a strategy you can’t execute. We partner with you to turn ideas into live, validated, high-converting experiences.

“Work was delivered quickly and efficiently. So great that our developers couldn’t get the changes live quick enough!”
– Chad Kremp, VP Sales, Flower Shop

Question 9

What’s the difference between CRO and UX design?

Accepted Answer

CRO (Conversion Rate Optimization) and UX (User Experience) design are closely related, but not the same. They both focus on improving the user’s interaction with your website or product, but they do this from different angles and with different primary objectives.

UX design focuses on:
– Creating intuitive, usable interfaces
– Ensuring consistent design patterns
– Reducing user effort and confusion
– Enhancing satisfaction and usability

On the other hand, CRO focuses on:
– Increasing the number of users who complete desired actions (conversions)
– Identifying and removing friction points in the funnel
– Using behavioral science and analytics to influence decisions
– A/B testing variations to maximize ROI

In other words, UX is about what feels right, while CRO is about what performs best.

A great user experience doesn’t automatically lead to high conversions, just as a high-converting page doesn’t always look traditionally “pretty.” That’s why SiteTuners takes a data-informed approach that merges UX and CRO. We don’t just guess at what users want…we test, measure, and iterate to find what actually works.

In practice:
– CRO refines what UX builds
– UX aims for clarity while CRO aims for results
– Together, they make your site delightful and effective

Our ongoing CRO support brings the best of both worlds: we improve user experience with conversion in mind, so you can deliver both satisfaction and business results.

“They had taken the time to thoroughly understand our mission and core principles.”
– Liran Lahav, COO, Q Report

Question 10

How do we measure success month-to-month?

Accepted Answer

Success in ongoing CRO is measured through continuous tracking of performance indicators, test outcomes, and conversion health, reviewed together each month. Our process is highly transparent, and we keep your team aligned with a custom reporting dashboard, roadmap, and strategic updates.

Here’s how we measure progress:
– Key Conversion Metrics (KPIs): These are tailored to your goals, including sales, form fills, demo requests, free trials, subscriptions, etc.
– Experiment outcomes: Every A/B or multivariate test includes a hypothesis, a statistical plan, and a measurable lift goal. Success means validating a win, or learning why something didn’t work.
– Behavioral shifts: We track bounce rate, time on site, scroll depth, exit points, click maps, and more to measure engagement and friction reduction.
– Revenue impact (where applicable): For e-commerce or lead-to-sale funnels, we track how conversion lifts translate to real dollars.
– Backlog progress: We maintain a CRO backlog of hypotheses, tests, and ideas. Each month we update the roadmap based on what was executed and learned.

You’ll also get:
– Monthly strategic reviews with action items and clear next steps
– A rolling testing calendar to maintain momentum
– Access to your live dashboard or custom reports

Success in CRO isn’t just about individual wins…it’s about building a repeatable optimization system that delivers continuous ROI. With SiteTuners, you’ll always know what’s working, what’s next, and how your optimization program is shifting the needle.

“I really liked the comprehensive approach SiteTuners took to understanding our needs.”
– Ed Coburn, CEO, Cabot Wealth Network

Ongoing Optimization

Allow your business to continuously grow and thrive with ongoing optimization

Deliver real business results for your organization

Building a successful business doesn’t just happen,
you have to optimize for it

Conversion Optimization

Mentoring & Knowledge Transfer

Conversion Optimization Management

Conversion Optimization Management

Conversion Rate Optimization (CRO) Mentoring and Knowledge Transfer

Conversion Rate Optimization (CRO) Mentoring and Knowledge Transfer

How Ongoing Optimization Works

Discovery

Your Action Plan

Improve Your Conversion Rates!

Our Team of Conversion Rate Experts

Directors of Optimization

UX/UI Designers

Conversion Analysts

Developers

Free Review of Your Website
with a Conversion Optimization Expert

Free Review of Your Website

What to expect:

What to expect:

Our Recent Posts

E-commerce Personalization Without Being Creepy

E-commerce Conversion Psychology: The Science Behind What Makes Customers Buy

SaaS Conversion Rate Tips: ‘Book a Demo’ Is Killing Your Conversions

E-commerce Personalization Without Being Creepy

E-commerce Conversion Psychology: The Science Behind What Makes Customers Buy

SaaS Conversion Rate Tips: ‘Book a Demo’ Is Killing Your Conversions

Conversion Rate Optimization: Best Practices for 2025 and Beyond

FAQ’s

Ongoing Optimization

Allow your business to continuously grow and thrive with ongoing optimization

Deliver real business results for your organization

Building a successful business doesn’t just happen,you have to optimize for it

Conversion Optimization Management

Conversion Optimization Management

Conversion Rate Optimization (CRO) Mentoring and Knowledge Transfer

Conversion Rate Optimization (CRO) Mentoring and Knowledge Transfer

How Ongoing Optimization Works

Discovery

Your Action Plan

Improve Your Conversion Rates!

Our Team of Conversion Rate Experts

Directors of Optimization

UX/UI Designers

Conversion Analysts

Developers

Free Review of Your Websitewith a Conversion Optimization Expert

Free Review of Your Website

What to expect:

What to expect:

Our Recent Posts

FAQ’s

Building a successful business doesn’t just happen,
you have to optimize for it

Free Review of Your Website
with a Conversion Optimization Expert