Tuning Multiple-Page Conversion Flows

Much of the attention in website conversion optimization is on testing and tuning individual landing pages. However, there are many online campaigns that require a visitor to pass through a series of pages…
Read more »

What Do Your Visitors Want to Do?

Digital marketers are consumers and end-users, too. Why then is it so difficult for us to understand what our online visitors are trying to accomplish on our websites?  Most of us forget what…
Read more »

Multivariate Test Construction

There are two primary types of multivariate test designs: unconstrained designs and constrained designs. Let’s discuss these further. Unconstrained Designs Unconstrained design test variables can be created and displayed independently of each other…
Read more »

Which Brain Is Your Website Selling To?

Most people would like to believe that they make decisions based on the careful, deliberate processing of information. But the truth is, for all its complexity, the human brain seems to have a…
Read more »