Debunk Myths and Get Testing
In the last of our 12 days of LPO tips, SiteTuners takes you through the common testing myths and pitfalls – and help you get started tuning your web site. Say you already…
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Get the Money! 2 Ways to Simplify Your E-Commerce
In a previous column, I emphasized the importance of usability in increasing website conversion rates. With one primary conversion goal – to get the sale – it’s surprising that so many e-commerce websites…
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Reduce Risks from Unknowns by Completing Your Testing Action Plan
In the 11th of our 12 days of LPO tips, SiteTuners takes you through web objectives and creating the action plan. Every landing page, every test, starts out as someone’s vision of something,…
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Offline Trust, Online Trust, and You
SiteTuners wishes everyone a happy holiday season. For those hoping to learn more about trust-building, we hope this makes a nifty little present. Every landing page visit is a conversation. You’re either selling…
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Assemble the Right Usability Team
In the tenth of our 12 days of LPO tips, SiteTuners takes you through team’s strengths and pitfalls as well as tips to avoid common mistakes. Initially, usability test problems can be the…
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Stop Leaving Money on the Table by Finding the Right Tuning Methods
In the ninth of our 12 days of LPO tips, SiteTuners takes you through the different tuning methods. Tuning is an exercise in focus. Even if you know how to conduct the…
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Automate Your A/B Test Processing for High Confidence Results
In the eighth of our 12 days of LPO tips, SiteTuners takes you through the steps to determine the impact of testing changes. One of, if not the most, problematic things about A/B…
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Prioritize Your Tests and Design for Maximum Impact
In the seventh of our 12 days of LPO tips, SiteTuners takes you through best practices for finding what to test and tune.Say you know a thing or two about your users. You’ve…
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The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website
In a session called “Afternoon at the Improv” at Conversion Conference in Chicago last June, I had the chance to give spontaneous, live feedback on landing pages that were submitted by attendees. One…
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Better Usability = Higher Conversions
With Thanksgiving behind us, and Q4 rapidly coming to a close, it’s time to start thinking about your website plans for 2012. Do you have a New Year’s site resolution? It’s surprising to…
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