Commio Sees 5X Increase in Conversion Rates Through Strategic Website Optimization
Commio, a leading cloud voice and messaging provider, partnered with SiteTuners to transform their website’s conversion performance, focusing on optimizing key landing pages and enhancing user pathways.
“SiteTuners hit it out of the park. When we came into the project, we were converting anywhere from 6-8% of site visitors, and now we’re just about to break the 40% barrier, which is fantastic. The website is doing more of what it’s supposed to be doing, thanks to their expertise. Between the homepage coloring, drawing of the eye, giving multiple user paths, and then optimizing those pages when users are ready—it’s made a significant difference in our business.”
Company
Type of project
Content Strategy
Results
38% increase in form completions
Overview
Conversion rate optimization isn’t just about driving more traffic—it’s about converting the right visitors into qualified leads.
When Tim McLean, Director of Marketing at Commio, approached SiteTuners, he faced a common challenge: a well-structured website that wasn’t converting as effectively as it could.
Through careful analysis and strategic optimization, we identified key areas where targeted improvements could dramatically increase conversion rates while maintaining lead quality.
Fine Tuning Commio’s Website
SiteTuners implemented a comprehensive optimization strategy focusing on four critical conversion pages:
Our analysis identified several crucial areas where strategic adjustments could drive significant improvements.
Homepage Optimization – Enhancing visual hierarchy and trust
The initial audit revealed that while Commio had essential trust elements in place, they weren’t prominently displayed. SiteTuners recommended several key changes:
Understanding that not all visitors are ready for a demo, SiteTuners created distinct multiple user pathways to meet users where they are:
Messaging Refinement – From demo to consultation
A key insight was shifting the messaging from a sales-focused “Get a Demo” approach to a more consultative tone:
Results
Through precise implementation of these changes, Commio achieved remarkable results:
Conclusion – Direct Attention and Use Web Real Estate Deliberately for Conversion Gains
This case study demonstrates the power of thoughtful conversion rate optimization.
By focusing on user journey optimization, visual hierarchy, and messaging refinement, Commio transformed their website from a standard corporate presence to a high-performing lead generation engine.
Small, strategic adjustments—from trust symbol placement to messaging refinement—combined to create extraordinary results.