The increasing automation and globalization of the manufacturing and distribution industry has put more emphasis on providing information and services online. Customers require easy navigation to products, online support, and access to technological content.
An engagement with SiteTuners can help manufacturing and distribution firms with:
- Identifying roles and use cases that guide the development of a user-centered architecture
- Redesigning a site that meets the needs of potential customers, sales force, vendors and customers
- Defining appropriate conversion metrics for each segment and optimizing the site for multiple complex conversion goals