Beautronics Skin Care see a 50x Increase in Conversions
Beautronics, a rapidly growing skincare brand specializing in under-eye rejuvenation, partnered with SiteTuners to address critical conversion issues on their website.
SiteTuners recommended changes to Beautronics website, focusing on their mobile version to align with user behaviors and convert more of the high-volume of paid-ads traffic.
“SiteTuners quickly identified inconsistencies between our ads and landing pages and highlighted the lack of visible trust symbols like a phone number…The changes they recommended led to an unbelievable 50x increase in our conversion rates….Thanks to SiteTuners’ expertise, our sales soared, and our user experience drastically improved. I highly recommend their services.”
Overview
Conversion rate optimization (CRO) is not just about making big, sweeping changes.
It’s about identifying and executing precise, data-driven adjustments that align the website with user expectations and behaviors.
Beautronics had a clear problem: they were driving substantial traffic to their website through Facebook and Google ads but their conversions were very low.
Through our complimentary strategy session, we conducted an in-depth analysis of their website and identified key areas where strategic changes could be made for maximum impact.
Our approach was centered around understanding the user experience and aligning it with best practices in CRO.
We began, like we always do, by explaining the three key questions every visitor asks when they land on a website:
Fine Tuning Beautronic’s Website
Our analysis identified several critical areas where targeted adjustments could make significant improvements.
After the changes, there were improvements to the following:
Beautronics’ homepage was optimized to act as the middle and top of the funnel, while the product page focused on driving purchases.
Global and Homepage Elements – Increasing trust through visual attention
One of the first steps in our optimization process was ensuring that visitors felt they were in the right place and that the website was safe to transact with.
Consistent messaging across the ad and landing page created a seamless experience, reducing bounce rates and keeping visitors engaged longer.
On-site Search – Boosting conversions through visual emphasis
Our analysis revealed that visitors who used the on-site search feature converted at double the rate of non-users.
Prioritizing the visibility of the search bar became critical.
This adjustment increased usage of the search function from 17% to 19%, contributing significantly to higher overall conversion rates.
Product Detail Page – Increasing Add to Cart clicks by using contrast
On Beautronics’ product detail pages (PDPs), the primary call-to-action (CTA) button was not standing out enough.
We recommended increasing the contrast of the “Add to Cart” button to make it the most prominent element on the page.
The old version blended into the page design and likely caused visitors to overlook it.
By removing visual clutter and reinforcing the CTA, Beautronics saw a measureable increase in “Add to Cart” clicks, which directly influenced in dramatic increase in sales.
This assisted in increasing accessibility.
Results
Beautronics implemented the recommended changes with precision.
By focusing on guiding user attention and optimizing the use of web real estate, they achieved remarkable results:
Conclusion – Direct Attention and Use Web Real Estate Deliberately for Conversion Gains
By focusing on the deliberate use of visual hierarchy, contrast, and real estate, Beautronics was able to dramatically improve both engagement and conversion rates.
Small, well-placed adjustments can lead to extraordinary results.
Our team is ready to help you achieve similar success – reach out today to see how we can transform your website’s performance.