Conversion Tuning Overview
Free Whitepaper: Getting Started with Website Conversion Optimization
Conversion tuning can improve the efficiency of all of your online marketing programs and significantly impact your bottom line. By testing alternatives to your current landing page designs you can discover better-performing versions. Read this whitepaper if you are new to conversion tuning, want to learn how to calculate the financial impact of conversion rate optimization, get ideas on what elements to tune, and understand what types of landing page tests can be performed.