Entries tagged with "e-Commerce"

Are Your Images Helping Your Conversion Rates?

Posted by Tim Ash | Comments

Images are powerful tools for capturing and maintaining visitor interest and engagement on a web page. By nature, humans are drawn to images and process visual information faster than text. Our brain forms impressions of things we see in as fast as 1/20th of a second.

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Why Exciting Sucks for e-Commerce Conversions

Posted by Martin Greif | Comments

As mobile devices became popular, so too did responsive web design and mobile versions of web sites.

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10 Techniques to Make Pricing More Appealing

Posted by Tim Ash | Comments

The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.

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9 Things Online Marketers Need to Know About the Brain

Posted by Tim Ash | Comments

People like to think they’re rational creatures. But they’re really not.

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Personalization 101: The Least Online Marketers Need to Know

Posted by Alexander Svensson | Comments

There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.

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Rethink those Advertising Dollars: What Mary Meeker’s 2016 Report Means for Marketers

Posted by Martin Greif | Comments

For checking the health of online marketing, the web, and perhaps technology in general, there is nothing quite like the annual Mary Meeker report. (The SlideShare deck has been viewed over a million times, guys.)

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Nudge Your E-Commerce Customers to Purchase with these Tips

Posted by Martin Greif | Comments

It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.

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5 Ideas to Boost Your Small E-Commerce Business Conversions

Posted by Robyn Benensohn | Comments

“If you build it, they will come.” Not.

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6 Persuasion Techniques You Need to Arm Your Site With

Posted by SiteTuners | Comments

Most people have an operating theory of free will - we have particular tendencies, but for the most part, we make our own decisions based on rational options.

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